Victoria Yip
Music Audience Exchange - Artist Relations Manager - Brand Partnerships
Dallas, TX
I curate and select artists for brand partnerships--negotiating with record labels, talent agencies, artist management teams, and self-managed artists across the country to manage all artist-related aspects for our media campaigns. I've managed millions of dollars in partnerships across a wide variety of brands, artists, and genres. Notable clients include brands such as Canon, Snapple, Honda, Ford, Coors Light, and Cricket Wireless. I've worked with a plethora of artists ranging from emerging to mainstream; and have well-rounded experience when it comes to contract negotiations, account management, song licensing, event planning and execution.
Topics of Discussion: Music brand partnerships, MAX's artist data platform, strategic marketing, music industry (agencies, management groups, labels, song licensing).