Music Biz 2019 has ended
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avatar for Will Kreth

Will Kreth

Executive Director
Greater New York City Area
Will Kreth is Executive Director at EIDR, or Entertainment Identifier Registry Association. Kreth has been involved in the broadband and digital media revolution for more than two decades and is a strategic advocate for supply chain automation, improved metadata workflows, and digital and media asset management systems (DAM and MAM). Kreth is the co-author of two U.S. patents on interactive media. Prior to his current role, Kreth was the Director of Metadata Management at Showtime Networks, where he was responsible for implementing consistent and guidelines and practices for Showtime’s video metadata, including standard EIDR registration for all content. He began his career in media and tech while working for an educational software R&D lab at Apple and while co-founding Wired Magazine.