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avatar for Will Page

Will Page

Spotify
Chief Economist
London
Will Page is Chief Economist at Spotify. Since joining Spotify in 2012, his annual calculation of the global value of music copyright has become an essential tool for all music industry stakeholders. Asking whether the definition of catalogue ‘needs an upgrade’, Page has been instrumental in helping industry stakeholders adapt to streaming and to let go of outdated, ineffective concepts. Page previously held the title of Chief Economist at PRS for Music where he published pioneering work on Adding Up the Industry, the Long Tail and Radiohead's In Rainbows, memorably asking whether legal free could compete with illegal free.