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avatar for Rob Dippold

Rob Dippold

Primary Wave
Partner and President of Digital Strategy

Robert Dippold is Partner and President of Digital Strategy at Primary Wave, a full-service entertainment company. Dippold is responsible for developing creative digital campaigns, strategic partnerships, as well as building e-commerce, and direct to fan initiatives. In addition, he also actively seeks, signs, and develops talent and new business opportunities. Dippold’s work on Def Leppard’s 30th anniversary edition of the Hysteria album was named “Best Music Marketing Campaigns of 2017” by Music Ally’s Sandbox.


Prior to his current position, Dippold served as Partner and General Manager of Trustkill Records, an independent industry-leading entertainment company that was partnered with Sony and Universal Publishing. Under the Trustkill brand, Dippold was actively involved in the digital and mobile technology space, including developing and launching “MobileThreat,” the first ever mobile content destination platform dedicated to the metal and punk music genres, as well as other lifestyle branded websites and virtual reality communities. He also worked at Warner Music Group’s distribution arm, WEA Corp., developing retail and account based marketing initiatives for artists including T.I., Linkin Park, Metallica, Missy Elliot, Sean Paul and others. Dippold also served General Manager at Ruffhouse Records, a pioneering Sony Music record label which has sold over 100 million albums worldwide with artists Lauryn Hill, The Fugees, Cypress Hill, Wyclef Jean, Kris Kross, DMX and others.