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avatar for Larry Mattera

Larry Mattera

Warner Bros. Records
GM, EVP Commerce & Marketing
Larry Mattera is GM, EVP Commerce & Marketing for Warner Bros. Records, a division of Warner Music Group. In this role, he is responsible for leading the company's commercial, marketing and digital strategies and manages the day-to-day operations of the company. The legendary label is home to artists such as Dua Lipa, Andra Day, Bebe Rexha, Jason Derulo, Michael Buble, Green Day, Josh Groban, Red Hot Chili Peppers, Lukas Graham, PartyNextDoor, and more.

Mattera has 20 years of digital entertainment business experience. He was previously SVP Global Digital Accounts for WEA, a division of WMG, where he managed a team of global account managers overseeing the company's digital revenue initiatives, working closely with companies such as iTunes, Amazon, Spotify, Google and hundreds of other digital service providers. Prior to joining Warner Music Group in 2007, he served as SVP of Music Strategy for Amp'd Mobile, SVP of New Media and Strategic Marketing at Island Def Jam Music Group, and Manager of Online Marketing for Epic Records.