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avatar for Laith Murad

Laith Murad

Sweet
Chief Marketing Officer
Laith Murad is Chief Marketing Officer for Sweet, a transformative fan engagement platform that combines the power of loyalty and rewards with social media, UGC, music streaming, video and more into a single fan experience. Murad drives the strategic direction of the organization, and is responsible for all product and community marketing, customer acquisition and retention. Prior to this position, Murad served as VP of Global Customer Acquisition and Retention at Yahoo, where he was in charge of social media, CRM, media buying, and SEO/SEM. He also spent nearly 15 years leading customer strategies and data insights in the customer loyalty space as SVP of Strategy at Brierley & Partners, working with brands such as Nike, Hilton, Bloomingdale's, Hertz, Sony, American Eagle Outfitters, Victoria's Secret and more.