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avatar for Jeff Summers

Jeff Summers

FCA Fiat Chrysler
Head of Advertising — Ram Truck Brand
Jeff Summers joined FCA Fiat Chrysler US in 2013 after working at major Advertising agencies in Detroit and Chicago. As Head of Advertising for the Ram Truck Brand, he is responsible for communications strategy and positioning for the Ram Truck brand, including both the retail and commercial sides of the brand business. Summers leads development of major brand campaigns and creative execution of the brand’s partnerships in the music, sports and active lifestyle categories.
 
Since joining the Ram team, Summers extended the 2013 Ram Truck brand "Farmer" Super Bowl broadcast video campaign into a grassroots effort highlighted by a local FFA concert series. He also led efforts to create Ram brand relationships with multiple music artists and record labels, including critically-acclaimed collaborations with country music stars Miranda Lambert, Chris Stapleton, Dave Cobb and Brothers Osborne among others. Summers has lead activation of major partnerships over the years including the ACM Awards, CMT Music Awards and the Kentucky Derby.