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avatar for Jacob Pace

Jacob Pace

Create Music Group/Flighthouse
VP of Business Development & A&R/CEO

Jacob Pace is VP of Business Development & A&R of Create Music Group and CEO of Flighthouse, a leading digital entertainment brand that is in position to be the next big content brand for Generation Z. Flighthouse is one of the largest destinations on musical.ly, with more than 16 million fans driving more than a billion views per month. At just 19 years old, Pace has grown the channel’s following by more than three times the amount it had on TikTok when he took the helm, and plans to unveil original programming on its recently launched YouTube channel. Major labels are beginning to tap into Flighthouse to promote their releases, with outreach to major brands being planned for the near future. 

Pace’s career began at just 14 when he started a YouTube channel to help artists promote their music. This led to him taking on freelance publicity work for a number of independent labels and a stint writing for EDM Sauce, one of the world’s most influential dance music publications. Through this work, he eventually met Alexandre Williams, who convinced him to come to Los Angeles and join his new venture, innovative full-stack music company, Create Music Group.