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avatar for Jackie Augustus

Jackie Augustus

SB Projects
Head of Digital Marketing
Jackie Augustus is Head of Digital Marketing at Scooter Braun’s SB Projects, a company at the intersection of music, film, television, technology, brands, culture and social good. Augustus manages numerous exclusive activations under the SB Projects digital umbrella, including social strategies for some of SB Projects’ most elite artists, including Justin Bieber, Ariana Grande, Carly Rae Jepsen, and Tori Kelly.
In 2009, Augustus first heard “One Time,” the song that kickstarted Justin Bieber’s career and subsequently her own. The song inspired Augustus to launch Twitter account @BieberArmy, rapidly gaining worldwide recognition from millions of fans. Augustus’ success caught the attention of Braun and Bieber, and together they began collaborating on communicating all things Bieber to fans. In 2012, Braun recruited her to join the SB Projects team in Los Angeles, where she lived for six years, until moving to Nashville this year.