Eli Ball is the CEO of Lyric Financial, serving the global music community by creating meaningful financial products tailored just for them. Lyric has provided over $50M in funding to the global music community and Ball’s most recent innovation is a virtual ATM (VATM) that automates income forecasting and provides advances for musicians in less than 60 seconds. In its first 18 months, the VATM processed over 6000 advances in 32 countries. Ball got his start on the creative side of the business as a music producer.