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avatar for Ed Rivadavia

Ed Rivadavia

Sony Music Nashville
VP of Digital Strategy
Greater Nashville Area, TN

Ed Rivadavia is the VP of Digital Strategy at Sony Music Nashville, where he is responsible for guiding the company’s overall digital strategy, including new technology, social media, CRM, D2C, online advertising, and other web and mobile properties. Previously based in New York and Austin, he has held digital marketing positions at numerous labels, including RCA, Roadrunner, Wind-up and A&M. Rivadavia has also worked in various strategic and interactive capacities at organizations involved in the e-commerce space, music streaming, and licensing music for business.