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avatar for David Bakula

David Bakula

Nielsen Music
SVP of Global Product Leadership & Industry Insights
David Bakula is the SVP of Global Product Leadership & Industry Insights for Nielsen Music, where he oversees Nielsen’s global music industry analytics, product development, label and major brand relationships in the U.S. and Canada, and drives the overall research and product development strategy. Prior to his current role, he worked at Musicland Group in Merchandise Planning & Inventory Management, and later moved to Universal Music Group to create and lead their business analysis team. Bakula has appeared on Bloomberg TV, CNBC, Fox Business TV and is a frequent contributor to USA Today, Billboard, The Wall Street Journal, The New York Times, and Forbes.