Cameo Carlson is the President of mtheory Nashville, a company providing a range of music industry services including marketing, digital and social strategy, sales, tour marketing, creative services, and project financing. Previously, Carlson was the Head of Digital Business Development for Borman Entertainment and the EVP of Universal Motown Republic Group. Her previous roles include mobile, online and digital sales, strategy, product development and marketing for artists such as Keith Urban, Lady Antebellum, Amy Winehouse, Lil Wayne and Jack Johnson. She is responsible for marketing and selling three of the 10 biggest digital albums in history, as well as breaking mobile ringtone records for first week sales, all-time top-sellers and numerous multi-platinum sales. She has also worked as the Editorial & Label Relations Manager for iTunes, and the Alternative & Rock Programmer for Spinner.com/Radio@AOL, where she earned two U.S. Patents for her work in online radio. In 2008, she was named one of the Top Mobile Executives by Billboard Magazine.