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avatar for Brian Wagner

Brian Wagner

Tennessee Department of Tourist Development
Assistant Commissioner Marketing

Brian Wagner is the Assistant Commissioner of Marketing for the Tennessee Department of Tourism Development. Wagner leads Marketing, PR and Sales efforts around the state brand campaign, “The Soundtrack of America. Made in Tennessee.” Some of his recent projects include the production of Chicago Live, which involved live-streamed concerts over three days from Memphis, Nashville and Knoxville; and Snap Your Way In, a concert series that launched with a Garth Brooks concert at Ascend Amphitheatre and progressed with events in a cave at Cumberland Caverns with Third Man Records artists and Kelsea Ballerini performing at her hometown high school in Knoxville. Most recently, Wagner and his team worked with the Roots to produce a Roots Jamto showcase the diversity of music made in Tennessee. He has worked extensively in the music industry to showcase Tennessee internationally through sponsorships at Country 2 Country music festival and the Americana Music Association. Prior to this position, Wagner served as Marketing and Special Projects Manager for Ryman Auditorium, where he was responsible for doubling its annual daytime tour visitors. In his tenure with the venue, it received countless concert industry awards including the Pollstar Theater of the Year five years in a row, Academy of Country Music Venue of the Year and multiple CMA SRO Venue of the Year awards.