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avatar for Bill Campbell

Bill Campbell

Barefoot Media
Founder and CEO
Veteran digital music executive Bill Campbell is the Founder and CEO of Barefoot Media LLC, a consulting firm focused on assisting companies with licensing, negotiation, strategy, growth, financial modeling, and partner development. Barefoot’s clients extend across a wide range of verticals including Music, Video, Fitness, TV & Film, Comics, Book Publishing, Beauty & Fragrance, and Food & Beverage. Campbell has worked with some of the leading companies in the exercise space, including representing client’s such as Beachbody, ClassPass, Aaptiv, NEOU, and many others.

Prior to founding Barefoot Media, Campbell was SVP of Global Digital Business for Universal Music Group as well as SVP of US Digital Business Development for Sony Music Entertainment. His responsibilities included content licensing, channel development, and strategic partnerships for the distribution of the labels’ content across a variety of content delivery platforms. Campbell’s responsibilities also included negotiating and structuring key business terms, creating financial models, growing existing partners’ revenue, evaluating and recommending investment opportunities, and exploring new technologies.