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avatar for Russ Crupnick

Russ Crupnick

Music Watch TBC
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Russ Crupnick is Managing Partner of MusicWatch, Inc., a company dedicated to marketing research and industry analysis for the music and entertainment industry. MusicWatch evolved from services formerly offered by the NPD Group, where he served in several executive roles. Crupnick founded NPD’s entertainment practice, leading the team that created a suite of research services for music, home entertainment, retailers and technology companies. His work has focused on emerging digital music and video behaviors, high definition media, trends in cross-entertainment, social media, device usage, and connectivity. He developed an international reputation for insights into consumer-entertainment trends and provided guidance and industry analysis to clients and the media.