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avatar for Melissa Mennillo

Melissa Mennillo

mtheory
Director of Tour Marketing
New York

Melissa Mennillo is the Sr. Director of Tour Marketing for mtheory, a manager services organization that works directly with managers to devise and execute artist marketing and development strategies for their clients. In her four years with mtheory, Mennillo has helped to shape global tour marketing tactics for artists include The xx, Twenty One Pilots, Flume and more. 


In her 20 years in the industry, Mennillo has held various promotion, agency, management and marketing roles at companies such as CAA, 5B Artist Management, KSM and Live Nation. These experiences have shaped her approach to tour marketing, grounding it in fan engagement and setting the stage for artist’s continued success in touring.