Matt Yazge leads the Brand Sponsorship team at Nielsen Music. Throughout his career at Nielsen, Yazge has helped leaders in global entertainment and partnership marketing with their music, film, fashion, and lifestyle marketing strategies. In his current role, he helps brands activate consumers through entertainment to achieve marketing objectives, and measures the impact these entertainment platforms have on brand health and sales. Yazge also helps artists, festivals, award shows, and other music properties represent the value of their audiences to brands and other partners. He brings rich experience as a former Nielsen consultant for the Wonka Candy portfolio (formerly owned by Nestle), and leading the Nielsen relationship with Universal Studios Home Entertainment.