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Brand & Strategic Partnerships Summit Powered by FlyteVu [clear filter]
Tuesday, May 7
 

11:00am

The Role of the Modern Day Innkeeper: How Hotels Can Build Music Ecosystems
Hotels have always been more than just places to sleep but today many serve as hubs for music and culture. As hotel chains grew globally and sought to standout, enhanced design and rich experiences brought about the emergence of the boutique hotel. Global lifestyle brands soon followed. Today, music has become an important complement and differentiator for hotels. W has created a 360 approach with a music ecosystem inspired by travel.


This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.


Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.

Speakers
avatar for Pablo Henderson

Pablo Henderson

Senior Global Director of Brand Marketing, W Hotels
Pablo Henderson is the Senior Global Director of Brand Marketing for W Hotels Worldwide. Henderson oversees marketing for W Hotels and enjoys building platforms in support of Fashion, Design, Wellness and Music. In Music, he has launched W Sound Suites recording studios, the Wake... Read More →


Tuesday May 7, 2019 11:00am - 11:45am
Griffin Ballroom

11:45am

Spotlight on Rohitash Rao
An established artist, Rao will introduce himself and the pop-up he has of his work creating art for bands and brands that do not actually exist and the unique stories they tell.


This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.


Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.

Speakers
avatar for Rohitash Rao

Rohitash Rao

Artist, Rohit Records
Rohitash Rao is an Artist and the creator of Rohit Records, a touring art installation that mimics a records store and allows musicians to perform live as the bands portrayed on the album covers at each show. Rao has created music videos put on four solo shows in the past three years... Read More →


Tuesday May 7, 2019 11:45am - 12:00pm
Griffin Ballroom

12:10pm

How to Make a Win-Win for Artists and Brands
When it comes to brand partnerships it is crucial to understand each party's assets in order to create a mutually beneficial deal. In this panel you’ll hear from both the artist and brand side on what has worked in the past, how to better think of partnerships, and ways in which both sides can reap the benefits. It really is possible for both parties to not only win in a partnership but have their expectations surpassed.


This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.


Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.

Moderators
CH

Caroline Hobby

Host, "Get Real" Podcast

Speakers
avatar for Lauren Alaina

Lauren Alaina

Country Artist
TM

Trisha McClanahan

Artist Manager, McClanahan Management
avatar for Julia Perry

Julia Perry

Director of Digital Excellence, Cracker Barrel
avatar for Sina Seger

Sina Seger

Account Manager, FlyteVu
Sina Seger is an Account Manager at entertainment marketing agency FlyteVu. Since joining FlyteVu in 2017, she has collaborated with local music startups on several study projects, and complemented her marketing concentration with classes on copyright law and the music business. A... Read More →
avatar for Julie Ulmer

Julie Ulmer

Cracker Barrel, Sr. Marketing Director


Tuesday May 7, 2019 12:10pm - 12:55pm
Griffin Ballroom

1:00pm

Six Degrees to Tennessee
The state of Tennessee has a unique story to tell which is rooted in music and experiences which are a huge motivation for travel to the state. During this panel we will walk you through the strategic development from ideation to execution of the Six Degrees to Tennessee campaign. Not only was a statewide platform launched, but the first ever Roots Jam outside of New York, LA or Austin (SXSW) was brought to Memphis to celebrate how artists (no matter the genre) are all connected back to the state in six degrees or less. This campaign serves as a great example of how to utilize artists as brand storytellers.


This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.


Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.

Moderators
avatar for Heather Hourigan

Heather Hourigan

Publicity Manager, FlyteVu
Heather Hourigan is a Publicity Manager at FlyteVu, an entertainment marketing agency. Prior to her current position, Hourigan worked as a news anchor and reporter for ABC17 in Missouri. She won an Edward R. Murrow Award for her investigative reporting, as well as an Emmy for her... Read More →

Speakers
avatar for Brad Belanger

Brad Belanger

Artist Manager, HOMESTEAD/Red Light Management
Brad Belanger is an Artist Manager for HOMESTEAD/Red Light Management. Belanger founded HOMESTEAD while launching the career of Country star Sam Hunt, and the agency now oversees the careers and brands for many acts, including young Pop phenom Tayler Buono. Belanger managed Hunt... Read More →
avatar for Whitney Byerly

Whitney Byerly

Account Lead, FlyteVu
Whitney Byerly joined FlyteVu, an entertainment marketing agency that connects brands to consumers through music and entertainment, in 2015. She currently oversees project management and client services for several of the agency’s accounts including Bumble, Norwegian Cruise Line... Read More →
avatar for Brandon Pankey

Brandon Pankey

VP of Business Development & Operations, Live Nation Urban
Channeling a lifelong love for music into a multifaceted career, Brandon Pankey is VP of Business Development & Operations for Live Nation Urban. In this role, he proves integral to the planning, positioning, and execution of marquee annual events and initiatives such as The Roots... Read More →
KS

Kelli Shannon

Producer, VMLY&R
avatar for Brian Wagner

Brian Wagner

Assistant Commissioner Marketing, Tennessee Department of Tourist Development
Brian Wagner is the Assistant Commissioner of Marketing for the Tennessee Department of Tourism Development. Wagner leads Marketing, PR and Sales efforts around the state brand campaign, “The Soundtrack of America. Made in Tennessee.” Some of his recent projects include the production... Read More →



Tuesday May 7, 2019 1:00pm - 1:45pm
Griffin Ballroom