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Tuesday, May 7 • 1:00pm - 1:45pm
Six Degrees to Tennessee

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The state of Tennessee has a unique story to tell which is rooted in music and experiences which are a huge motivation for travel to the state. During this panel we will walk you through the strategic development from ideation to execution of the Six Degrees to Tennessee campaign. Not only was a statewide platform launched, but the first ever Roots Jam outside of New York, LA or Austin (SXSW) was brought to Memphis to celebrate how artists (no matter the genre) are all connected back to the state in six degrees or less. This campaign serves as a great example of how to utilize artists as brand storytellers.

This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.

Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.

avatar for Heather Hourigan

Heather Hourigan

Publicity Manager, FlyteVu
Heather Hourigan is a Publicity Manager at FlyteVu, an entertainment marketing agency. Prior to her current position, Hourigan worked as a news anchor and reporter for ABC17 in Missouri. She won an Edward R. Murrow Award for her investigative reporting, as well as an Emmy for her... Read More →

avatar for Brad Belanger

Brad Belanger

Artist Manager, HOMESTEAD/Red Light Management
Brad Belanger is an Artist Manager for HOMESTEAD/Red Light Management. Belanger founded HOMESTEAD while launching the career of Country star Sam Hunt, and the agency now oversees the careers and brands for many acts, including young Pop phenom Tayler Buono. Belanger managed Hunt... Read More →
avatar for Whitney Byerly

Whitney Byerly

Account Lead, FlyteVu
Whitney Byerly joined FlyteVu, an entertainment marketing agency that connects brands to consumers through music and entertainment, in 2015. She currently oversees project management and client services for several of the agency’s accounts including Bumble, Norwegian Cruise Line... Read More →
avatar for Brandon Pankey

Brandon Pankey

VP of Business Development & Operations, Live Nation Urban
Channeling a lifelong love for music into a multifaceted career, Brandon Pankey is VP of Business Development & Operations for Live Nation Urban. In this role, he proves integral to the planning, positioning, and execution of marquee annual events and initiatives such as The Roots... Read More →

Kelli Shannon

Producer, VMLY&R
avatar for Brian Wagner

Brian Wagner

Assistant Commissioner Marketing, Tennessee Department of Tourist Development
Brian Wagner is the Assistant Commissioner of Marketing for the Tennessee Department of Tourism Development. Wagner leads Marketing, PR and Sales efforts around the state brand campaign, “The Soundtrack of America. Made in Tennessee.” Some of his recent projects include the production... Read More →

Tuesday May 7, 2019 1:00pm - 1:45pm CDT
Griffin Ballroom