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Tuesday, May 7 • 12:10pm - 12:55pm
How to Make a Win-Win for Artists and Brands

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When it comes to brand partnerships it is crucial to understand each party's assets in order to create a mutually beneficial deal. In this panel you’ll hear from both the artist and brand side on what has worked in the past, how to better think of partnerships, and ways in which both sides can reap the benefits. It really is possible for both parties to not only win in a partnership but have their expectations surpassed.

This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.

Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.


Caroline Hobby

Host, "Get Real" Podcast

avatar for Lauren Alaina

Lauren Alaina

Country Artist

Trisha McClanahan

Artist Manager, McClanahan Management
avatar for Julia Perry

Julia Perry

Director of Digital Excellence, Cracker Barrel
avatar for Sina Seger

Sina Seger

Account Manager, FlyteVu
Sina Seger is an Account Manager at entertainment marketing agency FlyteVu. Since joining FlyteVu in 2017, she has collaborated with local music startups on several study projects, and complemented her marketing concentration with classes on copyright law and the music business. A... Read More →
avatar for Julie Ulmer

Julie Ulmer

Cracker Barrel, Sr. Marketing Director

Tuesday May 7, 2019 12:10pm - 12:55pm CDT
Griffin Ballroom