Music Biz 2019 has ended
Color-coded sessions such as the Metadata Summit, Entertainment & Technology Law Conference, etc. are part of a larger program and can be viewed in full by clicking the options under ’Filter by Type’ to the right of this page. Please check back regularly for updates. 

Please note that simply using this event platform marks you as an attendee of the conference, but you are not an OFFICIAL attendee of Music Biz until you have registered through Eventbrite and received further email confirmation. Click here to register through Eventbrite.
Tuesday, May 7 • 11:00am - 11:45am
The Role of the Modern Day Innkeeper: How Hotels Can Build Music Ecosystems

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Hotels have always been more than just places to sleep but today many serve as hubs for music and culture. As hotel chains grew globally and sought to standout, enhanced design and rich experiences brought about the emergence of the boutique hotel. Global lifestyle brands soon followed. Today, music has become an important complement and differentiator for hotels. W has created a 360 approach with a music ecosystem inspired by travel.

This session is part of our Brand & Strategic Partnership Summit: The Powerful Duo of Brands and Bands, powered by FlyteVu
Join us at Music Biz’s Brand Summit where top music and brand executives will come together to discuss the ever-changing landscape of the industry and how brands are successfully reaching their consumers through the power of music and entertainment. During this session you will hear from a variety of marketing professionals and music industry insiders on the development of strategic and creative brand partnerships that in turn create mutually rewarding collaborations with artists. While tackling the big picture of partnerships you will also learn the nuances of ideation and execution and what these deals look like in 2019 and beyond.

Powered by FlyteVu
FlyteVu is an entertainment marketing agency, based in Nashville and Austin, that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music. FlyteVu’s clients include Bumble, Tennessee Tourism, Red Cross, Cracker Barrel, Pilgrimage Festival, Dell, Journeys, Victoria’s Secret PINK, Enterprise, Barry’s Bootcamp, ClassPass and more.

avatar for Pablo Henderson

Pablo Henderson

Senior Global Director of Brand Marketing, W Hotels
Pablo Henderson is the Senior Global Director of Brand Marketing for W Hotels Worldwide. Henderson oversees marketing for W Hotels and enjoys building platforms in support of Fashion, Design, Wellness and Music. In Music, he has launched W Sound Suites recording studios, the Wake... Read More →

Tuesday May 7, 2019 11:00am - 11:45am CDT
Griffin Ballroom