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Sunday, May 5 • 10:35am - 12:00pm
The Label Artist Leverage Shift

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Once upon a time and barely 20 year ago, there was really only on way to get music heard—through a label. Because a label had proprietary manufacturing and distribution systems, priority relationships to get the record made and promoted, the exclusive use of professional personnel, and the only pockets deep enough to launch an artist over the very high barrier to entry. As a result of that reality, artists had little to no leverage and barely any choice—and the deals reflected the reality that something was better than nothing.  But, that was then. Now, none of this remains true. Technology, innovation and entrepreneurship have created a plentitude of options. Recording can be done in your house with some software. Videos can be created and posted on an iPhone. Manufacturing is hardly a concern for most. The professional personnel are now consultants and available for anyone’s hire. Distribution options are abundant. Money can be attained through crowdfunding and as a result-artists now have the ability to launch themselves over the threshold without any kind of label.  All of this calls into question the role of a label and the justification of their split of the pie. It has artists’ asking themselves why they should sign with a label at all and labels’ thinking about what more they can offer to artists to bridge the ever widening leverage shift between them.

avatar for Monika Tashman

Monika Tashman

Partner, Fox Rothschild
Monika Tashman is a Partner & Lawyer at Fox Rothschild. Her clients are in the entertainment and music industries, ranging from talented artists and dynamic entrepreneurs, to independent record labels and new media and technology companies. Tashman focuses on handling transactions... Read More →

Sunday May 5, 2019 10:35am - 12:00pm
Symphony C

Attendees (6)