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Sunday, May 5 • 10:35am - 12:00pm
The Label Artist Leverage Shift

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Once upon a time and barely 20 years ago, there was really only one way to get music heard — through a label. That’s because a label had proprietary manufacturing and distribution systems, priority relationships to get the record made and promoted, the exclusive use of professional personnel, and the only pockets deep enough to launch an artist over the very high barrier to entry. As a result of that reality, artists had little to no leverage and barely any choice—and the deals reflected the reality that something was better than nothing.  But, that was then. Now, none of this remains true. Technology, innovation and entrepreneurship have created a plentitude of options. Recording can be done in your house with some software. Videos can be created and posted on an iPhone. Manufacturing is hardly a concern for most. The professional personnel are now consultants and available for anyone’s hire. Distribution options are abundant. Money can be attained through crowdfunding and as a result-artists now have the ability to launch themselves over the threshold without any kind of label.  All of this calls into question the role of a label and the justification of their split of the pie. It has artists’ asking themselves why they should sign with a label at all and labels’ thinking about what more they can offer to artists to bridge the ever widening leverage shift between them.

We’ll bring together representatives from indie distribution, major and indie labels, and management along with an artist for a hands-on, interactive workshop, with labels and distribution presenting their case for why an artist should sign, the artist and a manager talking out their decision, and a manger or business manager talking about their experiences and the pros and cons of each decision.

This session is part of the Entertainment & Technology Law Conference
With the recent passage of the Music Modernization Act, and of course the ever-changing technological landscape, Music Biz’s Law Conference aims to give our attendees a road map to navigate the shifting legal path that lies ahead. This year’s multi-faceted program notably will feature the first keynote from Mitch Glazier since taking the helm as Chairman and CEO of the RIAA, and will bring law experts together with major players from all facets of the industry to discuss a range of issues including: the legalities of starting your own publishing company, the pros and cons of independent distribution versus working with a record label, managing celebrity estates, and how the use of AI in songwriting will affect copyright law.

Today’s program will be hosted by Fox Rothschild LLP and its entertainment law partners Ken Abdo, Lori Landew, Tim Mandelbaum and Michael Reinert who will emcee the program and answer any questions about the firm and its services.

Five CLE Credits have been approved by the Tennessee Commission on Continuing Legal Education.

Coffee will be served until 11 AM.

avatar for Monika Tashman

Monika Tashman

Partner, Mannatt Entertainment
Monika Tashman is a Partner at Manatt Entertainment, based in the firm’s New York City office. With a broad-based practice spanning over 25 years in the music and entertainment industries, she advises and provides creative, pragmatic solutions for clients at the intersection of... Read More →

avatar for Ron Cerrito

Ron Cerrito

President, AWAL North America
Ron Cerrito is President of AWAL in North America, which functions as Kobalt Music Group’s recording division. AWAL has a roster that ranges from new and breaking artists to global successes, including Lauv, R3HAB, Steve Lacy, Tom Misch, Kim Petras, Rex Orange County, The Wombats... Read More →
avatar for Mark Robinson

Mark Robinson

Head of Business & Legal Affairs, 300 Entertainment
Mark Robinson is currently Head of Business & Legal Affairs for 300 Entertainment, and serves on the A2IM Advisory Board. He is also is the Visiting Music & Entertainment Industries Expert Professor at  William Paterson University. Robinson is a 20 year music veteran who most recently... Read More →
avatar for Rick Stevens

Rick Stevens

CEO and Managing Partner, Cygnus Companies LLC/Beatchain Ltd.
Rick Stevens is CEO of Cygnus Companies LLC, a private equity and advisory firm focused on strategic opportunities in entertainment, media and the intersection of technology and entertainment. In addition to his role at Cygnus, Stevens is Senior Entertainment Industry Advisor of client... Read More →
avatar for Kimberly Schon

Kimberly Schon

Senior Artist Manager, 5B Artist Management
Kimberly Schon is a Senior Artist Manager and Director of Knotfest at 5B Artists + Media, a global, full- service artist management company and entertainment organization with offices in Los Angeles, Brooklyn, and Birmingham (UK). The operation also comprises a record label, a film... Read More →

Sunday May 5, 2019 10:35am - 12:00pm CDT
Griffin ABC