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Monday, May 6 • 1:55pm - 2:35pm
How Streaming is Evolving the Path to Mainstream Success

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The rise of digital streaming platforms like SoundCloud is evolving the way a creator kickstarts their career - giving them immediate access to a community and tools. Likewise, these digital streaming platforms have also evolved the broader music industry’s approach to discovering new talent and developing their careers, offering more data and insights than ever before. This discussion will cover how streaming has changed the way creators forge their own path in transitioning from "bedroom musician" to "mainstream success," its impact on the broader music industry, and what terms like “discovery” and “success” mean in this new age.

This session is part of our Indie Artist & Songwriter Forum, powered by Songtrust
Now in its third year, our Indie Artist & Songwriter Forum gathers the brightest minds serving the indie community to cover the most pressing topics facing these creatives as they embrace new business models to take control of their careers. This year’s Forum will be headlined by a keynote presentation from industry legend and Co-Founder of The Orchard Richard Gottehrer, and an overview of Songtrust’s rights management platform and its possibilities for royalty collection. The program’s panels will address how music streaming is changing the path to mainstream success, how to navigate the legalities of collaborating with other artists, and the power that emerging Blockchain technology is already giving to indie artists.

avatar for Sowmya Krishnamurthy

Sowmya Krishnamurthy

Music Journalist and Pop Culture Expert
Sowmya Krishnamurthy is a music journalist and pop culture expert with over a decade of experience in the entertainment industry. She has appeared on TV as a host on MTV's Hip Hop POV and contributes commentary for E!, CNN and Fuse, Revolt TV and The Huffington Post. She has interviewed... Read More →

avatar for LaTrice Burnette

LaTrice Burnette

EVP and General Manager, Island Records
LaTrice Burnette is EVP and General Manager of Island Records, where she oversees a roster including Shawn Mendes, The Killers, Fall Out Boy and Jessie Reyez. Prior to joining Island Records, Burnette spent eight years as a senior marketing executive with Epic Records where she conceived... Read More →
avatar for Lisa Ellis

Lisa Ellis

Global Head of Music, Artist Relations & Label Services, SoundCloud
Lisa Ellis is the Global Head of Music, Artist Relations, and Label Services at SoundCloud. In her role, Ellis leads the platform’s global artist and label services teams, and is responsible for its relationships with the global creative community of artists, managers, and labels... Read More →
avatar for Jillian Hervey

Jillian Hervey

Member and Artist, Lion Babe
Jillian Hervey is one half of New York-bred funk and soul duo, Lion Babe. Along with her musical partner, producer/DJ Lucas Goodman (also known as Astro Raw), the pair are known for their unique sound and look, described as ‘futuristic nostalgia.” The pair broke out with their... Read More →

Monday May 6, 2019 1:55pm - 2:35pm CDT
Griffin Ballroom