4 – 4:40 PM Roadblocks, Refinements, & Missed OpportunitiesThis session will reveal leading-edge strategies and actionable tactics to grow brand awareness, attract engagement, increase lead capture, and boost sales revenue. President of Bauer Entertainment Marketing (
www.BauerEM.com), veteran strategist Brian Bauer has helped grow 100+ music-industry clients including the Music Business Association, Country Thunder, Kanye West, Morris Light & Sound, Universal Music Group, Red Bull, and Arcade Fire.
Submit your information via this form for the chance to get a real-time analysis of your social media marketing. Brian will select a handful of attendees to join him on stage and receive customized recommendations.
Presenter
Brian Bauer, Bauer Entertainment Marketing
4:40 – 5:10 PM Fireside Chat with RaeLynnA quick look at RaeLynn's social media world confirms she's living the dream -- getting “Rowdy” backstage at the Ryman, touring with superstars Kane Brown and Maren Morris, jet-setting with Florida Georgia Line, performing for sold-out crowds at the C2C Festival and The Tortuga Music Festival, generating over 250 million streams, etc. Think that kind of success just happens? Think again.
Entertainment industry expert Brian Bauer sits down with RaeLynn to discuss her career as a chart-topping singer/songwriter and social media superstar. We'll dive deeply into how RaeLynn and her team create social media content, engage with followers, attract big-time brand partnerships, and much more.
Interviewer
Brian Bauer, Bauer Entertainment Marketing
Interviewee
RaeLynn, American Singer/Songwriter
5:10 – 6 PM Social Media for the Music Business: Where It’s Going and How to Get There First!A panel of music-industry experts will share insights on effective content and creative ways to leverage each platform. They'll explore which channels are most beneficial and fastest growing. Additional topics include testing before you invest, avoiding pitfalls, selling through social media, optimizing for search, and more.
Moderator
Brian Bauer, Bauer Entertainment Marketing
Panelists
Mike Fabio, New West Records
Lindsay Hayes, Relentless Artist Management
Laith Murad, Sweet
Kevin Breuner, CD Baby