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Tuesday, May 7 • 4:00pm - 6:00pm
Social Media Summit: How to Get More Fans, Sales, and Profit

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4 – 4:40 PM    Roadblocks, Refinements, & Missed Opportunities
This session will reveal leading-edge strategies and actionable tactics to grow brand awareness, attract engagement, increase lead capture, and boost sales revenue. President of Bauer Entertainment Marketing (www.BauerEM.com), veteran strategist Brian Bauer has helped grow 100+ music-industry clients including the Music Business Association, Country Thunder, Kanye West, Morris Light & Sound, Universal Music Group, Red Bull, and Arcade Fire. Submit your information via this form for the chance to get a real-time analysis of your social media marketing. Brian will select a handful of attendees to join him on stage and receive customized recommendations.


Presenter
Brian Bauer, Bauer Entertainment Marketing


4:40 – 5:10 PM    Fireside Chat with RaeLynn
A quick look at RaeLynn's social media world confirms she's living the dream -- getting “Rowdy” backstage at the Ryman, touring with superstars Kane Brown and Maren Morris, jet-setting with Florida Georgia Line, performing for sold-out crowds at the C2C Festival and The Tortuga Music Festival, generating over 250 million streams, etc. Think that kind of success just happens? Think again.


Entertainment industry expert Brian Bauer sits down with RaeLynn to discuss her career as a chart-topping singer/songwriter and social media superstar. We'll dive deeply into how RaeLynn and her team create social media content, engage with followers, attract big-time brand partnerships, and much more.


Interviewer
Brian Bauer, Bauer Entertainment Marketing


Interviewee
RaeLynn, American Singer/Songwriter


5:10 – 6 PM    Social Media for the Music Business: Where It’s Going and How to Get There First!
A panel of music-industry experts will share insights on effective content and creative ways to leverage each platform. They'll explore which channels are most beneficial and fastest growing. Additional topics include testing before you invest, avoiding pitfalls, selling through social media, optimizing for search, and more.


Moderator
Brian Bauer, Bauer Entertainment Marketing


Panelists
Mike Fabio, New West Records
Lindsay Hayes, Relentless Artist Management
Laith Murad, Sweet
Kevin Breuner, CD Baby



Moderators
avatar for Brian Bauer

Brian Bauer

President, Bauer Entertainment Marketing
Brian Bauer is a Nashville-based entertainment marketer, entrepreneur, and President of Bauer Entertainment Marketing (BEM). Previously, Bauer co-managed Rockhouse Partners, a marketing firm owned by global-ticketing company Etix. He launched his career at MTV Networks, RCA/J Records... Read More →

Speakers
avatar for RaeLynn

RaeLynn

American Singer/Songwriter
RaeLynn is an American Singer/Songwriter who got her start on NBC’s “The Voice” in 2012. She worked with judge Blake Shelton on the show, who has since remained her friend and mentor. RaeLynn released her debut single, “God Made Girls,” in 2014, which was certified gold... Read More →
avatar for Kevin Breuner

Kevin Breuner

VP of Marketing, CD Baby
Kevin Breuner is the VP of Marketing for CD Baby, a leading independent music distributor and artist services company. Breuner joined Atlanta-based Christian Rock band, Smalltown Poets, after graduating college. The band signed a recording contract with a major label under the EMI... Read More →
avatar for Lindsay Hayes

Lindsay Hayes

Artist Manager, Relentless Artist Management
Lindsay Hayes is an Artist Manager and heads the recently established Nashville office of Relentless Artist Management. Her career spans several facets of the industry including art direction, creative & event production, and label project management. She has worked with a variety... Read More →
avatar for Mike Fabio

Mike Fabio

VP of Digital Strategy, New West Records
Mike Fabio is VP of Digital Strategy at New West Records, where he oversees social, web, ecommerce, advertising, and streaming promotions. Fabio is also the COO & Co-founder of Bandposters/Rads, offering a suite of tools for artists to promote their music and shows in 90 seconds or... Read More →
avatar for Laith Murad

Laith Murad

Chief Marketing Officer, Sweet
Laith Murad is Chief Marketing Officer for Sweet, a transformative fan engagement platform that combines the power of loyalty and rewards with social media, UGC, music streaming, video and more into a single fan experience. Murad drives the strategic direction of the organization... Read More →


Tuesday May 7, 2019 4:00pm - 6:00pm
Symphony C

Attendees (300)