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Monday, May 6 • 11:00am - 11:50am
How To Use Data To Break Hit Records

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A hit from an indie label looks different than from a major label. And, the same holds true for different genres and areas of the country or world. But, one thing remains the same — they all want to maximize the revenue potential. This discussion will show how data is used to break a hit, taking into consideration the specific artist and the goals desired. We will examine the analytic capabilities of BuzzAngle Music that are used to power the published theories and marketing practices used by Westcott Multimedia.

avatar for Kristin Grant

Kristin Grant

CEO, Westcott Multimedia
Kristen Grant is the President of Westcott Multimedia, a software firm built for record labels in support of their marketing strategy for both current and deep catalogue music. Grant is also a contributor for Forbes who writes about the intersection of music and technology. Prior... Read More →
avatar for Jim Lidestri

Jim Lidestri

CEO, BuzzAngle Music
Jim Lidestri is the Founder and CEO of Border City Media, a New York-based music technology company that has developed the innovative service, BuzzAngle Music, which has radically changed the way businesses analyze entertainment consumption and related trends.  BuzzAngle Music provides... Read More →

Monday May 6, 2019 11:00am - 11:50am CDT
Symphony EF