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Wednesday, May 8 • 3:00pm - 3:50pm
A Great Friend, A Bad Boss: Balancing Music Data and Gut

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Music data has the objective power to reduce uncertainty in a creative industry. But it’s a polarizing conversation: you’re either a "data" or "gut" person.  There is no need to choose.

With data-savvy speakers from across the music industry, we’ll discuss how artists, labels and other industry players are harnessing data in the global marketplace and how it has (and has not) changed the way they operate tactically and strategically. From understanding the playlist ecosystem to measuring fan engagement to practical applications, we'll explore dangerous pitfalls and learn to develop a data-friendly mindset.

Our goal is for you to walk away feeling empowered to use music data to strengthen what you do, not to replace it. Because while data is a great friend, you’re still the boss.

avatar for Sung Cho

Sung Cho

Founder and CEO, Chartmetric
Sung Cho is Founder and CEO of Chartmetric, a music data analytics company making sense of the increasingly complex landscape of the music industry. Cho has 15 years of industry experience in mobile game development and data analytics. Before founding Chartmetric, he was Product Manager... Read More →

avatar for Lloyd Hummel

Lloyd Hummel

SVP of Global Sales Strategy, Ingrooves Music Group
Lloyd Hummel is the SVP of Global Sales Strategy at Ingrooves Music Group, where he oversees the worldwide teams which handle commercial digital partner management, video services, physical product sales, and engagement marketing. Working across all departments, his mission is to... Read More →

Wednesday May 8, 2019 3:00pm - 3:50pm CDT
Symphony D