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Wednesday, May 8 • 4:00pm - 4:50pm
F*%k/Marry/Kill: Label/Team/Go It Alone

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In recent years the range of options for releasing music has exploded, as has the number of questions that an artist and manager must address in developing a plan for new music. Do labels still offer a unique function that other teams can’t provide? Can independent providers and label services companies provide those same functions more effectively and efficiently? Can an artist release truly independently and expect to make an impact? And what do all these options mean for artists from standpoints of finances, ownership, and long-term development?

This panel explores the advantages and drawbacks of different release options: assembling and hiring a team for marketing / publicity, releasing independently on your own, or holding out for a traditional label deal. We’ll speak with a range of industry veterans on their own experiences and their overall view on the current state of scenarios for artists to explore.

avatar for John Hammond

John Hammond

Head of Marketing & Digital Strategy, Missing Piece Group
John Hammond is the Head of Marketing & Digital Strategy at Missing Piece Group, a marketing, public relations and management agency. Hammond has managed album campaigns for a range of artists and labels including Ashley Monroe, Halsey, Belly, Ben Watt, Jon Batiste, and many more... Read More →

avatar for Michael Corcoran

Michael Corcoran

EVP of Marketing, mtheory
Michael Corcoran is EVP of Marketing at mtheory, a manager services organization that works directly with managers to devise and execute artist marketing and development strategies for their clients. Corcoran has helped with planning and marketing for artists like Kacey Musgraves... Read More →
avatar for Tom Osborn

Tom Osborn

VP of Marketing/Easy Eye Sound GM, Q Prime Nashville & Easy Eye Sound
Tom Osborn is VP of Marketing for artist management firm Q Prime’s Nashville office and the GM of Easy Eye Sound. Throughout his career, Osborn has worked at both major and independent labels to implement innovative and successful marketing campaigns for some of the biggest names... Read More →
avatar for Colleen Theis

Colleen Theis

COO, The Orchard
Colleen Theis is COO of The Orchard, the industry’s largest independent music distributor.  In this role, she oversees the company’s core business activities across The Orchard’s 30 offices globally. The company represents labels such as Red Bull Records, Som Livre, as well... Read More →

Wednesday May 8, 2019 4:00pm - 4:50pm CDT
Symphony AB