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Wednesday, May 8 • 12:00pm - 1:45pm
Beyond Borders Powered by Nielsen Music: Exploring China and India

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12 – 12:25 PM   India Spotlight: Understanding Listening Behaviors and Local Market Dynamics

India is a vibrant and complex music market experiencing massive growth driven by local listeners as well as fans around the globe.  The market is driven by a close relationship to the Bollywood film industry and the unique need to cater to 22 official languages which creates variances in music popularity by region. This presentation by Nielsen will provide new insight into the Indian music market, the composition of the country’s listeners and their behaviors relating to streaming music and video.

Presenter
Helena Kosinski, Nielsen Music


12:25 – 1:45 PM Exploring the Innovative Advances of China and India
As of May 2019, the world's three most populous countries are the United States with 330 million people, India with 1,346 million people, and China with 1,397 million people. From advanced space programs and important movie production hubs to their own ecommerce and content streaming platforms, these innovative countries offer artists and rights-holders much more than just scale. The HUGE scale (over 35% of the world’s population is in China and India) can be distracting… both markets have strong culture and arts tradition, as well as very competitive marketplaces. Both with their own specializations, selling music into these countries requires research and insights. Chinese and Indian leadership is increasingly visible, with the goal that innovations will drive their music and business exports to success around the world. Two experts will share their own personal overviews of their home markets and their national music businesses.


Moderator
Jake Beaumont-Nesbitt, Int’l Music Managers Forum (IMMF)


Panelists
Tarsame Mittal, TM Talent Management
Andy Ng, Tencent

Moderators
avatar for Jake Beaumont-Nesbitt

Jake Beaumont-Nesbitt

Advisor, International Music Managers Forum (IMMF)
Jake Beaumont-Nesbitt advises The International Music Managers Forum (IMMF) on copyright and new business models. IMMF is an organization that brings together artist and artist representative associations from 50 countries, for networking, sharing, and discussion of trading terms... Read More →

Speakers
avatar for Helena Kosinski

Helena Kosinski

VP, Global, Nielsen Music
Helena Kosinski leads business development in Nielsen's expanding global music business.  For more than two decades, Nielsen’s consumer research, sales, streaming and airplay data have been a trusted  resource for companies wanting a complete music market picture in the US and... Read More →
avatar for Tarsame Mittal

Tarsame Mittal

Founder, TM Talent Management
Tarsame Mittal is Founder of TM Talent Management, a music talent management organization in the Indian music industry that currently manages over 23 talents from the Bollywood playback and live entertainment industry. These talents include Arijit Singh, Vishal & Shekhar, Sukhwinder... Read More →
avatar for Andy Ng

Andy Ng

Group Vice President, Tencent
Andy Ng is Group VP at Tencent, a multinational investment holding conglomerate. He is responsible for Tencent Music’s copyright management and digital music marketing. He currently oversees all business affairs in global licensing, managing PR and promotional activities. Prior... Read More →



Wednesday May 8, 2019 12:00pm - 1:45pm
Symphony AB

Attendees (63)