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Wednesday, May 8 • 9:00am - 10:15am
A Playlist Is NOT a Marketing Plan

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Getting your music added to playlists on Spotify, Apple Music, Amazon Music, etc. is important. But, there is so much more to creating a KILLER marketing plan for a successful release.

We’ll discuss best practices for collaborating with Digital Service Providers, plus crucial things you need to do to be successful in this new music business, including best practices for preparing, planning and bringing a release to market (new online marketing tactics, planning strategy and success with physical sales).

avatar for Jay Gilbert

Jay Gilbert

Co-Founder and Digital Strategist, Label Logic
Jay Gilbert is the Co-Founder and Digital Strategist at Label Logic, a label and artist services company. Gilbert also publishes an industry trade email each week called “Your Morning Coffee,” which focuses on the dynamic new music business. Gilbert has been on the cutting edge... Read More →

avatar for Phillip Bailey

Phillip Bailey

Co-Founder, Artist Advocates
Phillip Bailey is the Co-Founder of Artist Advocates, an agency devoted to developing and strengthening relationships between artists and their fanbase. A passionate music and entertainment industry executive with over 15 years experience, Bailey has a proven track record of developing... Read More →
avatar for Lloyd Hummel

Lloyd Hummel

SVP of Global Sales Strategy, Ingrooves Music Group
Lloyd Hummel is the SVP of Global Sales Strategy at Ingrooves Music Group, where he oversees the worldwide teams which handle commercial digital partner management, video services, physical product sales, and engagement marketing. Working across all departments, his mission is to... Read More →
avatar for Larry Mattera

Larry Mattera

GM, EVP Commerce & Marketing, Warner Bros. Records
Larry Mattera is GM, EVP Commerce & Marketing for Warner Bros. Records, a division of Warner Music Group. In this role, he is responsible for leading the company's commercial, marketing and digital strategies and manages the day-to-day operations of the company. The legendary label... Read More →
avatar for Jeff Moskow

Jeff Moskow

Co-Founder and Marketing & Project Management, Label Logic
Jeff Moskow is Co-Founder and Marketing and Project Manager for Label Logic, an artist services company with a diverse client roster including Richie Sambora, Orianthi, The Temptations, Rick Springfield. Resilience Music Alliance, McGhee Entertainment (KISS, Vintage Trouble), American... Read More →

Wednesday May 8, 2019 9:00am - 10:15am CDT
Symphony C