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Tuesday, May 7 • 4:00pm - 4:50pm
The "Real Deal" On Getting Your Song Synced

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One of the most important avenues today to expose a song and artist is through sync licensing. It is also a revenue stream that can help fund growing artists and touring artists alike. Getting key placements in ads, trailers and prime TV shows is now a key strategy from independent artists to management companies, major labels and publishers. The completion to get attention and secure an important placement - the ones that make a difference, is formidable. In this panel, we'll drill down on the reality of what it takes from the song, artist buzz, presentation to the buyers, the business involved and the relationships needed to both get in play, and then close the deal.

avatar for Rich Goldman

Rich Goldman

President, Riptide Music Group LLC
Rich Goldman is President of Riptide Music Group, a leading global publishing and administration company with a keen focus on synchronization and creative services. Goldman is a lifelong musician who has amassed a broad range of industry credits as a producer, composer, recording... Read More →

avatar for Rochelle Holguin

Rochelle Holguin

VP of Creative Music Strategy, Viacom
Rochelle Holguin is VP of Creative Music Strategy for Viacom, a film and television media company whose brands include MTV, VH1, BET, Logo, CMT, and Whosay. Holguin oversees music supervision for content creators across programming, marketing, and digital, as well as supervising the... Read More →
avatar for Chris Lakey

Chris Lakey

SVP, Global Creative Synch, Kobalt Music
With a 20+ year career in music publishing, Chris Lakey currently serves as the Senior Vice President of Global Creative Synch at Kobalt Music Publishing. His multifaceted role includes strategic liaison with an extensive network of industry stakeholders, encompassing film studios... Read More →
avatar for Aaron Mercer

Aaron Mercer

Co-Owner, Wool & Tusk
Aaron Mercer is Co-Owner of Wool & Tusk, a music supervision company with offices in Nashville and New York that oversees music supervision, licensing, and original music production on upwards of 300 advertising projects each year. Now in its seventh year, Wool & Tusk works on broadcast... Read More →

Tuesday May 7, 2019 4:00pm - 4:50pm CDT
Symphony AB