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Tuesday, May 7 • 3:00pm - 5:30pm
Sync It

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3 - 3:10 PM         Welcome

3:10 - 4:10 PM   Trailers & Promos: How to Write Music for Film & TV Marketing

4:15 – 5 PM         The "Real Deal" On Getting Your Song Synced 
One of the most important avenues today to expose a song and artist is through sync licensing. It is also a revenue stream that can help fund growing artists and touring artists alike. Getting key placements in ads, trailers and prime TV shows is now a key strategy from independent artists to management companies, major labels and publishers. The completion to get attention and secure an important placement - the ones that make a difference, is formidable. In this panel, we'll drill down on the reality of what it takes from the song, artist buzz, presentation to the buyers, the business involved and the relationships needed to both get in play, and then close the deal.

Moderator:
Rich Goldman, Riptide Music Group, LLC

Panelists:
Chris Lakey, Kobalt Music Group

5:05 - 5:30 PM   Fireside Chat

Moderators
avatar for Rich Goldman

Rich Goldman

President, Riptide Music Group LLC
Rich Goldman is President of Riptide Music Group, a leading global publishing and administration company with a keen focus on synchronization and creative services. Goldman is a lifelong musician who has amassed a broad range of industry credits as a producer, composer, recording... Read More →

Speakers
avatar for Chris Lakey

Chris Lakey

VP of Creative Synch, Kobalt Music Publishing
Chris Lakey is VP of Creative Synch for Kobalt Music Publishing's North America offices. With over 18 years experience in music publishing, Lakey works closely with film studios, trailer houses, video game companies, music supervisors, directors and editors to further exploit Kobalt... Read More →


Tuesday May 7, 2019 3:00pm - 5:30pm
Symphony AB

Attendees (2)