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Tuesday, May 7 • 2:00pm - 4:00pm
Beyond Borders Powered by Nielsen Music: Continued Expansion of the Latin Music Market

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 2 – 2:35 PM   The Evolution of Latin Music Fans: Why They’re the Ultimate Consumers
As early adopters of technology from mobile devices to streaming services, Latin music fans often serve as a barometer for emerging consumption trends. Join Nielsen Music as they profile modern day Latin music fans and their listening habits in the U.S. This presentation will provide a deep dive into their purchase behaviors and explore how technology and social media access are making this important demographic an “X factor” for the music industry.

David Bakula, Nielsen Music

2:40 – 3:15 PM  Collaborations and Technologies: Pushing Latin to the Mainstream
First was 'Bailando” Enrique Iglesias, then "El perdón" with Nicky Jam, and then “Despacito.” Now, consumer demand for Latin music and the growth of streaming have pushed Latin music to the verge of mainstream. Over recent years, Latin music began to change musically and lyrically, becoming more urban and more universal. The genre has seen collaborations between more traditional artists and Latin Urban artists that are reaching greater audiences. Couple this new DIY infrastructure — highly innovative digital instruments and production tools, accessibility to cloud-based recording and mastering capabilities — with the fact that Latin America is by far the fastest growing music market in the world, and this year we will see the emergence of new global artists from Colombia, Mexico, Brazil and surrounding countries. Join us as we showcase a few examples of successful collaborations which helped artists rise to stardom in the Latin music market.

Dennis Murcia, Tropisounds

3:20 – 4 PM     Driving Fan Engagement and Consumption of the Expanding Latin Music Genre
Latin music has grown into a global phenomenon. Serving a generation that first connected with mobile devices, streaming has become the predominant way these fans consume music. We will examine how some of the most popular artists have used the new consumption model to build a global audience.

This panel will cover topics including growing a streaming-centric audience, using content to fuel word-of-mouth conversations, targeting your most engaged and influential followers, and using data to guide iterative decision making in direct-to-fan marketing.

Murray Stall, FanMail Marketing

Paris Cabezas, InnerCat Music Group
Yara Nahas, MelodyVR
Ed Rivadavia, Sony Music Nashville

avatar for Dennis Murcia

Dennis Murcia

Global Buisness Development / A&R, Tropisounds/Codiscos
Dennis Murcia oversees the Global Business and A&R strategies for Tropisounds/Codiscos, a leading Latin American entertainment company specializing in recorded music. In this role, Murcia drives monetization opportunities for the label and its artists, including Nicky Jam and Wolfine... Read More →
avatar for Murray Stall

Murray Stall

Managing Director, FanMail Marketing
Murray Stall is Managing Director of FanMail Marketing, a marketing and advertising agency that focuses on fan relationship management through software tools and services. He heads a team of direct-to-fan marketing professionals in delivering industry-leading fan experiences for the... Read More →

avatar for David Bakula

David Bakula

SVP of Global Product Leadership & Industry Insights, Nielsen Music
David Bakula is the SVP of Global Product Leadership & Industry Insights for Nielsen Music, where he oversees Nielsen’s global music industry analytics, product development, label and major brand relationships in the U.S. and Canada, and drives the overall research and product development... Read More →
avatar for Paris Cabezas

Paris Cabezas

Managing Partner & Business Affairs, InnerCat Music Group
Paris Cabezas is the Co-Founder and Managing Partner of InnerCat Music Group, a full service digital distribution and marketing company empowering independent artists. A strong proponent of artists' rights and independence, he has been at the forefront of both developing and discovering... Read More →
avatar for Yara Nahas

Yara Nahas

VP of Content, MelodyVR
Yara Nahas is VP of Content at MelodyVR, a virtual reality music platform created to bring artists and fans closer together. MelodyVR has signed first-of-their-kind agreements with Warner Music Group, Universal Music Group, Sony Music Entertainment, Big Machine, and Roc Nation, and... Read More →
avatar for Ed Rivadavia

Ed Rivadavia

VP of Digital Strategy, Sony Music Nashville
Ed Rivadavia is the VP of Digital Strategy at Sony Music Nashville, where he is responsible for guiding the company’s overall digital strategy, including new technology, social media, CRM, D2C, online advertising, and other web and mobile properties. Previously based in New York... Read More →

Tuesday May 7, 2019 2:00pm - 4:00pm CDT
Symphony D