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Tuesday, May 7 • 2:00pm - 4:00pm
Beyond Borders powered by Nielsen Music: Continued Expansion of the Latin Music Market

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 2 – 2:35 PM    TBD
   
2:40 – 3:15 PM     How Shakira Fans Traded Movement For Gold
Landmrk will present their global marketing campaign for Colombian pop goddess Shakira, discussing the need for localized experiences at a global level.

After introducing the campaign, a conversation will be opened between Shakira's label Sony Music US Latin and a representative from her management team. The panel will discuss the importance of adding a physical, localized element to global digital campaigns and how this played its part in Shakira's album, El Dorado, hitting No. 1 in the iTunes charts in over 30 countries.

To celebrate the panel, The Hunt for El Dorado map will spring back to life and a series of hotspots will open up across Nashville, allowing guests to the event to track down and win.

3:20 – 4 PM     Driving Fan Engagement and Consumption of the Expanding Latin Music Genre
Latin music has grown into a global phenomenon. Serving a generation that first connected with mobile devices, streaming has become the predominant way these fans consume music. We will examine how some of the most popular artists have used the new consumption model to build a global audience.

This panel will cover topics including growing a streaming-centric audience, using content to fuel word-of-mouth conversations, targeting your most engaged and influential followers, and using data to guide iterative decision making in direct-to-fan marketing.

Moderator
Murray Stall, FanMail Marketing

Panelists
Ricardo Chamberlain, Sony Music US Latin
Yara Nahas, MelodyVR

Moderators
avatar for Murray Stall

Murray Stall

Managing Director, FanMail Marketing
Murray Stall is Managing Director of FanMail Marketing, a marketing and advertising agency that focuses on fan relationship management through software tools and services. He heads a team of direct-to-fan marketing professionals in delivering industry-leading fan experiences for the... Read More →

Speakers
RC

Ricardo Chamberlain

Digital Marketing Director, Sony Music US Latin
YN

Yara Nahas

VP of Content, MelodyVR



Tuesday May 7, 2019 2:00pm - 4:00pm
Symphony D

Attendees (1)