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Tuesday, May 7 • 1:00pm - 1:50pm
When Consistency Meets Evolution: How to Maintain Your Brand and Achieve Longevity

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Now more than ever, it is crucial to have a consistent strategy across an artist’s brand. From an album cover to a simple social post, intention is the key to maintaining connection. When your digital footprint is permanent, it takes a unique perspective on brand longevity to create an everlasting impact. The objective of this panel is to clarify how creative intersects with messaging to form cohesiveness across socials, websites, streaming, and partnerships. Marketing experts from both the management and label sides will discuss how they work together to execute a long-term vision.

Moderators
avatar for Lucia Kaminsky

Lucia Kaminsky

Head of Digital, Sandbox Entertainment
Lucia Kaminsky is the Head of Digital for Sandbox Entertainment, a creative management and marketing publicity firm. Her role is to optimize digital strategy, fan engagement, and content for artists including Kacey Musgraves, Little Big Town, Kelsea Ballerini, Dan + Shay, Faith Hill... Read More →

Tuesday May 7, 2019 1:00pm - 1:50pm
Symphony AB

Attendees (3)