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Tuesday, May 7 • 1:00pm - 1:50pm
When Consistency Meets Evolution: How to Maintain Your Brand and Achieve Longevity

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Now more than ever, it is crucial to have a consistent strategy across an artist’s brand. From an album cover to a simple social post, intention is the key to maintaining connection. When your digital footprint is permanent, it takes a unique perspective on brand longevity to create an everlasting impact. The objective of this panel is to clarify how creative intersects with messaging to form cohesiveness across socials, websites, streaming, and partnerships. Marketing experts from both the management and label sides will discuss how they work together to execute a long-term vision.

avatar for Lucia Kaminsky

Lucia Kaminsky

Head of Digital, Sandbox Entertainment
Lucia Kaminsky is the Head of Digital for Sandbox Entertainment, a creative management and marketing publicity firm. Her role is to optimize digital strategy, fan engagement, and content for artists including Kacey Musgraves, Little Big Town, Kelsea Ballerini, Dan + Shay, Faith Hill... Read More →

avatar for Jackie Augustus

Jackie Augustus

Head of Digital Marketing, SB Projects
Jackie Augustus is Head of Digital Marketing at Scooter Braun’s SB Projects, a company at the intersection of music, film, television, technology, brands, culture and social good. Augustus manages numerous exclusive activations under the SB Projects digital umbrella, including social... Read More →
avatar for Lloyd Aur Norman

Lloyd Aur Norman

VP of Creative & Digital, Big Loud/Maverick
Lloyd Aur Norman is the VP of Creative & Digital at Big Loud/Maverick. Norman has been responsible for leading a five-person team of content creators and digital marketers since joining Big Loud in April of 2014. He also oversees all creative and digital needs behind the social and... Read More →
avatar for Sarah D'Hilly

Sarah D'Hilly

Associate Director of Digital Strategy, Monument Records
Sarah D’Hilly is Associate Director of Digital Strategy for Monument Records. In this role, she oversees marketing initiatives and partner relationships with all sales, streaming services, social platforms. Previously, D’Hilly worked in digital marketing at Borman Entertainment... Read More →

Tuesday May 7, 2019 1:00pm - 1:50pm CDT
Symphony AB