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Tuesday, May 7 • 10:15am - 11:00am
Tour Marketing in a World of Global Consumption

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Digital streaming allows an unprecedented opportunity for artists to release music on a synchronized, global level. We'll explore how artists, managers and agents use this newfound global access to inform touring strategy, maximize fan engagement, and devise tour marketing plans that resonate globally and ultimately sell tickets locally.

Moderators
avatar for Melissa Mennillo

Melissa Mennillo

Director of Tour Marketing, mtheory
Melissa Mennillo is the Sr. Director of Tour Marketing for mtheory, a manager services organization that works directly with managers to devise and execute artist marketing and development strategies for their clients. In her four years with mtheory, Mennillo has helped to shape global... Read More →

Speakers
avatar for Sam Alpert

Sam Alpert

Senior VP of Marketing, Paradigm
Sam Alpert is the SVP of Marketing at Paradigm Talent Agency, where he oversees the growth of the tour marketing department to a team across offices in New York, Los Angeles and Nashville. He successfully executed marketing campaigns for more than 260 unique clients with his team... Read More →
avatar for Rob Dippold

Rob Dippold

Partner and President of Digital Strategy, Primary Wave
Robert Dippold is Partner and President of Digital Strategy at Primary Wave, a full-service entertainment company. Dippold is responsible for developing creative digital campaigns, strategic partnerships, as well as building e-commerce, and direct to fan initiatives. In addition... Read More →
avatar for Courtney Marr

Courtney Marr

Sr. Director of Digital & Marketing Strategy, mtheory
Courtney Marr is the Sr. Director of Digital & Marketing Strategy at mtheory, a manager services organization which works directly with managers to devise and execute artist marketing and development strategies for their clients. In her eight years at mtheory, she has worked with... Read More →


Tuesday May 7, 2019 10:15am - 11:00am
Symphony C

Attendees (213)