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Tuesday, May 7 • 10:15am - 11:00am
Tour Marketing in a World of Global Consumption

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Digital streaming allows an unprecedented opportunity for artists to release music on a synchronized, global level. We'll explore how artists, managers and agents use this newfound global access to inform touring strategy, maximize fan engagement, and devise tour marketing plans that resonate globally and ultimately sell tickets locally.


Melissa Mennillo

Director of Tour Marketing, mtheory

Tuesday May 7, 2019 10:15am - 11:00am
Symphony C

Attendees (2)