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Monday, May 6 • 4:00pm - 4:50pm
Finding Your Fanbase: Starting, Managing and Growing a Fan Club in the Digital Age

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Join Jennifer "T Bird” Gabriel, Founder of the Zamily (Zac Brown Band's fan club), with special guest Jackie Augustus, SB Projects’ head of digital marketing, for a discussion on the ins and outs of starting, managing, and growing a fan club for one of music’s biggest acts. T Bird shares the organic way in which she was able to spot one super fan and turn them into a massive family made up of 20k+ (and growing) ZBB loyalists by taking the mega-star band directly to the fans. Over the past decade plus, as Zac Brown Band’s fan club director, T Bird has seen it all – from the band’s early days engaging with regulars at the house bar, to touring full-time with ZBB and managing its million-dollar VIP ticketing program – and had to quickly adapt to quick changes in the music industry, necessary for success.

T Bird will share her inside knowledge on how to navigate through an ever-changing media landscape while maintaining/growing a successful bands' fanbase. She'll discuss how to reach fan club members in the digital age by utilizing social media, email marketing, and paid advertising - with special insight from Augustus. In addition to discussing ZBB Zamily’s digital outreach methods, T Bird will touch on the importance of incorporating artist-to-fan interaction into ZBB's marketing strategy to drive loyalty. In this session, you'll learn what it means to take to the masses to find your fanbase among the crowd, connect with them and grow them - as your band or artist grows simultaneously.

avatar for Jackie Augustus

Jackie Augustus

Head of Digital Marketing, SB Projects
Jackie Augustus is Head of Digital Marketing at Scooter Braun’s SB Projects, a company at the intersection of music, film, television, technology, brands, culture and social good. Augustus manages numerous exclusive activations under the SB Projects digital umbrella, including social... Read More →
avatar for Jennifer

Jennifer "T Bird" Gabriel

Founder, Zamily (Zac Brown Band Fan Club)
Jennifer “T Bird” Gabriel is the Founder of the "Zamily," the fan club for Multi-Platinum, GRAMMY Award-winning artists Zac Brown Band. Gabriel identified a growing community of fans that were looking for a shared music experience and began working closely with the band even before... Read More →

Monday May 6, 2019 4:00pm - 4:50pm CDT
Symphony C