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Monday, May 6 • 12:00pm - 12:50pm
Reel Power - How Video Can Launch A Hip-Hop Career

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In 2018, Hip-Hop became the most popular music genre, surpassing Rock for the first time ever in music history. Streaming data and lyric dissection have revealed new trends that artists can leverage to break into the industry. Join us for a conversation with music thought leaders who will discuss how you can use data to learn what content attracts viewers, how to promote a video to break through the competition, and how to monetize a video to make serious money.

avatar for Tavia Mapp

Tavia Mapp

Sr. Manager of Publicity & Content Management, ThisIs50
Tavia Mapp is the driving force behind Curtis “50 Cent” Jackson's Hip-Hop website, Thisis50.net. With more than nine years’ experience in brand management, marketing and A&R, She leads the direction and management of the digital and social media strategy for ThisIs50, which... Read More →

avatar for Ben Gross

Ben Gross

Chief Strategy Officer, Genius
Ben Gross is Chief Strategy Officer for Genius, where he oversees the company's strategic partnerships with music publishers, streaming services, and other industry leaders. Prior to his current role, he was Genius's first General Counsel. Before joining Genius, Gross was the Herbert... Read More →
avatar for Chaz Jenkins

Chaz Jenkins

CCO, Chartmetric
avatar for Roy LaManna

Roy LaManna

Co-Founder and CEO, Vydia
Roy LaManna is Co-Founder and CEO of Vydia, an Inc. 5000 video technology company that ensures content creators have cutting-edge solutions to manage their digital strategy. LaManna is also Founder and President of Trendsetter, a Public Relations and Marketing firm that secures premium... Read More →

Monday May 6, 2019 12:00pm - 12:50pm CDT
Belle Meade